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From This Day Forward

As bridal designer Jenny Yoo celebrates the 10th anniversary of her collection, she expands her offerings to include multipurpose frocks that ’maids can wear long after your big day.

Jenny Yoo in her studio full of simple, party-perfect silhouettes

After graduating with a degree in fashion design from Parsons The New School for Design in New York, designer Jenny Yoo landed a gig as associate designer at Ann Taylor, where she gained invaluable experience learning what it took to successfully build a brand. “The dresses not only had to be well-designed, but versatile and flattering in order to sell,” she remembers. It was also at Ann Taylor that Yoo discovered a clear need for beautiful, wearable bridesmaid dresses. “Girls were buying Ann Taylor dresses as bridesmaid dresses,” she says. “From that point on, I made it my mission to redefine bridesmaid attire.” Ten years later, Yoo is still redefining the market.

“These dresses can last in your closet for many years to come,” declares Yoo of her newly launched Jenny Yoo Social line. The collection showcases the same chic comfort of her Jenny Yoo Collection of bridesmaid dresses—and the simple sophistication of her bridal gown collection she launched in 2008—but emphasizes re-wearability courtesy of party-perfect patterns, on-trend fabrics and current cuts.

“Girls want to add their own unique spin,” says Yoo. “So we decided to add more versatile dresses that can be mixed and matched. Not only are they great for a bridal party, but they can also be worn to an endless amount of other events.

“The bridesmaid market is an ever-changing niche,” she remarks. Yet Yoo’s timeless sense of style and her collections’ effortless wearability are sure to remain in fashion for years to come.

I Do
Wearing comfortable shoes, hiring a great photographer to take beautiful pictures to share and look back on, being in the moment and enjoying every minute of your wedding

I Don’t
Wearing too much makeup, stressing if things don’t go according to plan, panicking over every little detail