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Tommy Hilfiger Surf Shack Bus Tour

When: (Ended) June 29, 2013 - June 30, 2013
Where:
North Avenue Beach
1600 N. Lake Shore Drive
Chicago IL
What:

This June, the cross-continent Surf Shack bus tour will launch on the West Coast, and begin making its journey across North America. The fully customized Surf Shack bus will travel to cities from coast-to-coast, opening up as a mobile pop-up shop to sell the capsule collection, the artist-designed surf boards and other specialty Surf Shack product collaborations.

Chicago – Saturday, June 29th and Sunday, June 30
11:00AM – 7:00 PM
North Beach
*Open to the public

The iconic 1970s bus has been retrofitted with a modern white-washed interior that embodies the look and feel of a classic beachside surf shack. A canvas covering designed of distressed vintage US Mail bags cross-stitched together with multicolor nylon roping pays homage to the brand’s American heritage always with an unexpected twist. From custom rims in neon pink to nautically-inspired grommet details and sisal carpeting reminiscent of local beach stands, the Surf Shack bus has been restored and remodeled as a mobile pop-up shop. 


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