On November 14, 2012, Max Mara and the Associates Committee of The Society of Memorial Sloan-Kettering Cancer Center (MSKCC) hosted the annual Fall Party at the Four Seasons Restaurant. The lavish evening was Co-Chaired by Hayley Bloomingdale, Joanna Baker de Neufville, Emilia Fanjul Pfeifler and Cynthia Smith with Honorary Chairman Maria Giulia Maramotti of Max Mara.
The sold-out event raised more than $540,000 for The Society's Pediatric Family Housing Endowment.