MANHATTAN magazine and Sony kicked off the holiday season with an in-store event, featuring the Sony 4K TV. To spread some holiday cheer and get into the gift giving spirit, MANHATTAN held a toy drive, benefiting Children's Aid Society Boys & Girls Club, handing out $50 Sony gift cards to each person who donated a toy. Throughout the 3-hour event, MANHATTAN also held a raffle, giving away Sony gift cards and products to the lucky winners. To integrate the 4K TV, MANHATTAN distributed Be Social cards to guests, encouraging them to Tweet holiday messages that were live streamed on the 4K TV.
Photography by Andrew Werner