Hotel Missoni Edinburgh’s patterned lobby reflects the brand’s signature style.
Armani Hotel Milano’s Griffini-designed exterior is in the heart of Milan’s fashion district.
The Life Is a Bed of Roses room in Milan’s quirky Maison Moschino hotel
High-style poolside cabanas surround the 25-meter indoor pool at Bulgari Hotel & Residences.
The chic Ferragamo-inspired lobby of Hotel Lungarno in Florence
Indulge in serious style at these innovative fashion hotels.
White-glove service has its charms, but sometimes a luxe hotel calls for something a little less formal—like an entire staff decked in hip knits from Missoni. The Hotel Missoni Edinburgh, located in prime Fringe Festival territory on the Royal Mile, is an edgy-bold ode to the fashion house’s signature zigzag style, and one of only two namesake properties worldwide (the other is in Kuwait). Renowned for its near-obsessive attention to detail, each of the boutique hotel’s four distinctive suites are awash in pops of pink and orange, and appointed with mod furnishings; 136 guest rooms, on the other hand, provide more subdued sanctuary, while still reflecting the brand’s textured aesthetic. Indulge in a facial with Eve Lom or Natura Bissé products at Spa Missoni or some tagliatelle all’emiliana in the natty surrounds of Cucina to experience touches of true Italian style in the heart of Scotland. hotelmissoni.com
Tastemaker Giorgio Armani has given a rationalist-style building—designed by Enrico A. Griffini in 1937, and centrally located in Milan’s fashion district—his personal flair... meaning, it’s not outfitted to house a runway show or an atelier, but yours truly. Only the second property to open under the Armani Hotels & Resorts banner (the first is in Dubai), Armani Hotel Milano boasts 95 guest rooms and suites. Be the first to sip on Acqua Armani, a new label-branded H2O, while ringing your lifestyle manager—a hotel representative assigned to your room, forever reinventing the role of host by anticipating your every whim and making your stay bellissimo! Like the perfect LBD, Armani/Ristorante proffers classic elegance to complement the contemporary ambience of the Armani/Lounge—a dramatic perch overlooking the skyline. Armani/Spa, meanwhile, delivers indulgent decor to match a sensory experience. You might never leave, were it not for the dreamlike fact that the hotel is mere steps away from the luxury shopping streets of Via Montenapoleone and Via della Spiga. milan.armanihotels.com
Happily Ever After
Just down the street from Armani Hotel Milano is equally fashion-forward lodging at Maison Moschino. The fashion brand’s inaugural hotel—a former neoclassical railway station built in 1840 and reimagined for its new station in central Milan—presents 65 contemporarily adorned rooms and junior suites. Each is a chic play on a famous fairy tale, with Alice’s Room hosting an enormous teacup table and the Little Red Riding Hood space hiding a stuffed wolf in the folds of a down comforter. So whether slumbering on a bed of roses (literally, in the Life Is a Bed of Roses room with a bedspread made of tufted crimson flora) or in a whitewashed suite filled with boxes (the Luxurious Attic room), the hotel’s whimsical accommodations and Art Spa equal an escape to an imaginary world, one where Leonardo da Vinci’s “The Last Supper” also resides (the storied painting is in the same neighborhood). maisonmoschino.com
Italian heritage converges with luxury lodging at the elegantly modern Bulgari Hotel and Residences, which, from its May 2012 unveiling in central London, joins sister properties in Milan and Bali (an outpost in Shanghai is slated to open in 2015). Stationed in the prestigious Knightsbridge area, this stately stop recalls the brand’s silversmith origins, but nods modern with 85 rooms and suites curated for contemporary tastes. Bulgari’s essence is woven throughout, including Bulgari bath amenities in every room. Brit-chic touches—like fine silk curtains inspired by Bulgari’s classic jewelry motifs and silver bedside table lamps fashioned after its iconic candlesticks—join ultraluxe accoutrements and other on-site spoils like, II Bar, a 47-seat screening room and two-story mod spa with swimming pool and fitness center are also on offer. bulgarihotels.com
Bringing fashion flair to the international hospitality scene, the Ferragamo family cements its tastemaking status among beau-monde hotel brands with the Lungarno Collection. One of seven properties bearing the Lungarno label, Hotel Lungarno, a restored 16th century residence in Florence, Italy, is the portfolio’s flagship locale. Outside, it keeps watch over the Arno River and Ponte Vecchio; inside, throughout public spaces and 73 guest accommodations, it houses 400 artworks by the likes of Picasso. With the essence of Bulgari taking shape in aristocratic decor—think elegant marble, rich woods, unique details and namesake bath amenities—Hotel Lungarno exudes style-making tradition. It’s also dropping anchor in the sporting segment with two new Swan sailing yachts, bringing the brand’s fleet total to four for exclusive charter. lungarnocollection.com