Rain or shine, Rolex never fails to draw a crowd, and Miami watch enthusiasts turned up en masse—and on time for the most part—when the legendary brand teamed up with Midtown Miami Residences to celebrate the 50th anniversary of the Cosmograph Daytona at a party in the 4 Midtown tower.
Stunning timepieces—from Rolex and multiple other blue-chip brands—were rather ubiquitous on the wrists of many guests. Among those celebrating Swiss ingenuity were attorney Daniel Novela, model Berthil Espegren, couple-about town Fabian and Martina Basabe, and real estate broker Andres Asion.
As guests enjoyed tapas from Perfecto Gastrobar and stiff cocktails from Botran Rum, most couldn’t take their eyes off the stunning floor-to-ceiling vistas of the Miami skyline. That is, until Rolex representatives set up a variety of stations, showcasing the Cosmographs, at which folks could try them on to their hearts’ content. –Photography by World Red Eye