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Christina Lawrence | Photo: Nick Garcia | March 5, 2014
Elisabetta Armellin delivers an accessories winner with V73 in the Design District.
It’s safe to say that Elisabetta Armellin was destined to a lead a life of style—after all, as she puts it, she is Italian. Born and raised in Treviso, Armellin launched her design studio immediately after graduating from the Academy of Fine Arts in Venice to offer consulting services for fashion powerhouses like Benetton, Guess and Lotto, among others. Said career trajectory eventually led to the launch of her own label of handbags, V73, three years ago. After years of seeing collections developed from mood board to runway, Armellin was certain of one thing: “Handbags are the essential and ultimate accessory,” she says. “They complete— no, they make—the look.”
Armellin’s fashion-world connections came in handy when it came to establishing her brand, which soon landed on the shelves of major European retailers like Harrods and Harvey Nichols in London, and la Rinascente in Milan, but when it came time for her debut across the pond, she knew she would have to take matters into her own hands and make a splash that would get her noticed. That’s when Armellin set her sights on Miami—a city she felt would respond well to the playfully sophisticated aesthetic of her label—for her first American store.
“I visit at least four times a year and the more I come, the better I feel,” she says. “Miami women are over the top—chic, sensual and always impeccably groomed. I love how liberated they are in the way they dress, how secure and daring they get in their use of colors and prints. I knew they would get it.”
Get it they certainly did. Of course, Armellin made it easy for them. Opened just weeks before Art Basel, V73’s 1,500-square-shop in the Design District was designed by the renowned architect Antonio Gatti with all the bells and whistles Miami shoppers (and visiting New Yorkers and Europeans) have come to expect. There’s also the superior—and varied—inventory, with bags like the Velvet, which features a braided handle and chain tassel (colorwise, the versions in terra cotta and Francia—a deep royal blue—are standouts); and the limited-edition Animalier Leopard, which is available in tiger leopard and black pony prints.
Next up for Armellin is a footwear collection that made its debut at Milan Fashion Week, and which its creator is certain will resonate with her already-devoted Miami clientele. “Today, more than ever, Miami is experiencing a fashion rebirth,” says Armellin. And she’s making sure V73 will be a big part of it. 4218 NE Second Ave., Miami, 786.536.4232