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West Meets East
David Morris | Photo: Nick Garcia | September 25, 2013
After putting his imprint on clubland in Las Vegas and L.A., CY Waits is bringing his velvet-rope approach to South Beach.
If nightlife impresario Cy Waits has his way, Miami’s after-hours scene will have a new king just in time for Art Basel. After building his velvet rope reputation with XS and Tryst in Las Vegas and Drai’s Hollywood in Los Angeles, with his identical twin, Jesse, Waits has now decamped to South Beach, where he’s inked a leasing deal with the developers of the Boulan hotel to open Adoré, a 12,000-square-foot nightclub he’s developing with his partner Cory McCormack (the man responsible for Vegas’ famed Body English and the Rehab pool party at the Hard Rock Hotel).
“It will be unique and different,” says Waits, who expects to have a soft opening in time for Halloween and be fully operational by December. To do that, he’s enlisted the help of interior designer Amy Kim (of AK Design Network in Los Angeles) to ensure that while the two-story space will be ample enough to host up to 1,000 revelers nightly, it will also have an intimate feel. “There’s no real theme per se,” says Waits, when asked about the design approach. “I always try to create something comfortable, sexy and warm that makes people feel at home.”
To that end, plans for his gilded jewel box recall nuances from Paris’ Buddha-Bar and Vegas’ XS, with a surrealist aesthetic that even filmmaker David Lynch would approve of—a good thing, as Lynch’s limited-edition Dom Pérignon Champagne will surely be flowing freely here. Tables throughout the space, be it near the dance floor or the balcony, will have prime sight lines, and the venue’s gold color palette and lighting have been designed to bathe guests in a complimentary glow. Also above par will be the LED panels and sound system, whose budgets, Waits says, were substantial. He’s also been recruiting the staff that will run the venue himself. “These are people I’ve personally worked with in New York, Vegas or L.A. who know their craft,” he adds, “whether that’s waitressing, hosting or promoting.”
The same precise attention will be applied to the entertainment, which will include the DJ talents of everyone from David Guetta and Afrojack to Avicii, who’s been known to like working with Waits and his brother so much, he actually lived with them in their L.A. home for a while.
“It’s all about the details,” adds Waits. “Booths that are comfortable and inviting, ample bathrooms, the works... it’s also about making sure that all our employees share our service ethos. I want everyone to feel like a VIP.”