Not to worry, Chicago metrosexuals. There's a magazine on the way just for you. Modern Luxury Inc., publisher of female-targeted CS (formerly Chicago Social), this fall plans to launch an extension of its 10-year-old magazine to be titled CS-The Men's Book.

And in doing so, Modern Luxury hopes that a little bit of the strange magic of splashy photos of local celebs and the well-heeled--combined with the key currency word "free"--will attract a platform of readers and high-end advertisers similar to those drawn to CS during the past decade.

Modern Luxury, the expanding magazine empire of brothers Michael and Stephen Kong, is trying to glom on to the latest fad in magazines: fashion geared to upscale males. The new publication follows in lockstep behind such upstarts as Cargo, which also is geared to fashion-friendly males.

Others are planned as well. Vitals, a shopping magazine for men from Fairchild Publications, is due out this fall.

Advertisers, for now at least, are lapping it up. Ad pages in Details magazine, for example, are up more than 7 percent in the first half of the year, according to numbers reported to the Publishers Information Bureau.

" This is the influence of television," said Samir Husni, head of the magazine program at the University of Mississippi. "It's queer eye for straight magazines."

Husni predicts a short life span for such magazines--three to five years tops.

" It's the 'in' thing. You name the angle, we are going after the metrosexual man," he said. "But let's face it. In the end, women still shop more than men do."

Modern Luxury executives didn't return calls for comment, but advertisers are being told that the magazine will be a "guide for things men want to know," said a source. There will be tips on grooming and fashion, as well as guides to great bars and a regular feature on the most fashionable men in Chicago.

The new launch comes as Modern Publishing is branching out and launching
several other magazines in Dallas and Southern California.