-By Rimin Dutt (Dow Jones)

New York -- Clarity Partners-backed Modern Luxury Media has acquired Juli B. Inc., an online luxury and lifestyle company.

Terms of the deal were not disclosed.

New York-based Juli B. owns www.julib.com and distributes emails to over 700,000 readers. The company offers advice on things ranging from restaurants to yoga to fragrances.

Juli B has city-specific versions for areas including New York, Chicago, Los Angeles, San Francisco, Miami, Paris and London.

Modern Luxury said the acquisition is the first of several digital initiatives.

Clarity Partners bought a majority stake in Modern Luxury last year from Shamrock Capital in a $250 million deal, LBO Wire previously reported. The company was founded by brothers Michael and Stephen Kong in 1993 in Chicago.

Reach Clarity Partners at 310-432-0100