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Ashley Pereida and Stephanie Avila create chic spaces for pampered babies
Luxurious yet whimsical crib
The use of rich, beautiful fabrics is a signature of the Rockabye Mommy team, who enjoy the creativity that goes into designing elegant, modern nurseries.
Rockabye Mommy adds rhyme and reason to nurseries.
Carrie Storke Williams | Photo: Cameron Gardner and D Malone Photography | October 29, 2013
Awaiting the arrival of your little bundle of joy is one of the most magical and exciting milestones any parent can experience. But the process of getting ready for baby can make mom—and dad—a bundle of nerves. That’s where Stephanie Avila and Ashley Pereida step in. From designing and baby-proofing your cherub’s nursery to custom-curating your registry to outfitting you in bump-friendly fashions, Newport Beach-based Rockabye Mommy (rockabyemommy.com)—the brainchild of Avila and Pereida—does it all.
They take a high-concept, high-fashion approach to nursery decor that’s earned Rockabye Mommy an impressive following. Among their most notable clients: Backstreet Boy AJ McLean and his wife, Rochelle. Avila and Pereida designed a nursery for the couple’s daughter Ava Jaymes. And, for the 2014 Academy Awards, the designers will host a gifting suite, complete with a nursery design vignette and a baby shower-themed tablescape.
The idea to partner was conceived in 2005, while they were studying at the prestigious Interior Designers Institute in Newport Beach.
“Designing nurseries and kids’ rooms is a lot of fun and allows us to be creative in such a whimsical way that every project is exciting,” says Pereida.
The process begins with an in-home consultation. The expectant parents share their wish list for the new nursery—often using Pinterest pins and pages torn from magazines. That helps Avila and Pereida gain insight into the family’s needs and personal style.
“We love getting our clients’ input because we are designing around their tastes,” says Avila. “We will pull a scheme together in the color palette they’ve shown us, and we typically like to present them with a second option—something they might not have considered but we know they’ll love.”
Avila and Pereida often incorporate new color and design trends into those options. For example, chic nurseries sheathed in neutral gray tones are of-the-moment—primarily because of their versatility. Even gray cribs are hot right now—the team’s designing a supermod nursery with a crib fashioned from dark gray acrylic. The Rockabye Mommy design duo then can add pops of more traditional baby colors by way of pink, blue or yellow accents.
The result is a space that’s as beautiful as it is practical.
Clearly, they’ve found their niche. Their uberposh designs were showcased at this year’s Orange County Philharmonic House of Design in Coto de Caza. The team created a “sophisticated glam” nursery for twin girls that spared no expense (total cost: $38,000), with French-inspired, velvet-tufted cribs from AFK, bedding from Frette, a Venetian mirror from Baker Furniture, a mirrored changing table, custom draperies and canopies, and a sky-themed ceiling mural.
Designing modern, luxe nurseries isn’t just about glitz and glamour, however. “We think about childproofing throughout the entire design process,” says Pereida. “Safety is of the utmost importance, and we want the expectant parents to feel a sense of complete comfort in knowing that we’ve given special thought—and taken the extra steps—to ensure their baby’s safety.”
What’s the most rewarding moment for these ultimate mothers’ helpers? “Watching an expectant mother walk into her completed nursery for the first time, sit in her rocker and be overwhelmed with joy is an amazing moment,” says Avila. “Every time.”