Rock Steady!

by Erika Jensen | Riviera San Diego magazine | January 27, 2012

As the creator of the Four C’s of diamond quality and an industry leader in the public trust in gems and jewelry, GIA’s tips are the best for becoming a sophisticated diamond aficionado. Color and preferred cut are just the beginning to purchasing the perfect stone for your carat-craving lady, and with all the buzz around the bling, it’s no wonder (the right) diamonds remain a girl’s best friend. Here’s the run down:

1. Choose a qualified jeweler: Consumers should select a jeweler as carefully as they would a doctor. Find someone who is credentialed, such as a GIA Graduate Gemologist, and take note of their affiliations with jewelry industry groups.

2. Ask for an independent diamond grading report: A diamond grading report details the gemological quality of the diamond, telling whether the stone is natural or synthetic, if it has been treated and its quality rankings in each of the Four C’s. Verification of information can be attained by going to Report Check. gia.edu/reportcheck

3. Keep the purchase secure: Have the diamond appraised and insured, giving the stone monetary value. A personal message or the report number can be laser-inscribed on the diamond’s outer edge, called the girdle, to help identify it if it’s ever lost or stolen.

4. Opt to purchase the stone loose and have the ring set later if you are unsure what your partner prefers in a ring.

5. Consider the alternatives: Colored gemstones and pearls make unique and memorable alternatives for celebrating special occasions. With the union of the Duke and Duchess of Cambridge, and celebrities such as Penelope Cruz and Jessica Simpson, colored gemstones are increasingly popular in the precious stone industry.