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Toast of the Town

Catwalk insider Rumi Neely’s blog,, took off when she was just a Balenciaga-obsessed UCSD international studies major living in Mission Beach, where her then-boyfriend Colin Sokol started chronicling her avant-garde looks. Today, style-savvy fans on all continents scrutinize her moody, paparazzi-inspired snaps. So what inspires the muse herself? We find out.

Fashion blogger Rumi Neely

Summer nights… you’re wearing?
Nude Chloé heels with tailored shorts or sleek sandals with baggier trousers

On your nightstand?
Going Clear, about Scientology; Diptyque candles; my iPad; an Andy Warhol book

New Best Coast songs and Tyler the Creator

Last great movie you watched?
Silver Linings Playbook, coming home from London. I’m all about the mileage.

Twitter for work or pleasure? For laughs! I follow off-the-wall people like this hilarious fake Tracy Morgan account, and the comedian Little Esther.

Must-visit blogs? I love for the clean images; for beautiful photography; and the vegan blog

So... dining in S.D.?
Sushi Ota, Hane, Wa on Convoy

What do you miss most?
The laid-back attitude and proper Moscow mules in copper mugs at Tower 23