Subscribe to San Francisco Magazine

Mod Lux Feeds

Now Playing

Clashy, Cosmic, Punk

The thrifted, mismatched, nonconformist style of Oakland It girls.

"Turns out purple hair is the ultimate icebreaker. It kicks off almost every int

"Turns out purple hair is the ultimate icebreaker. It kicks off almost every interaction."

-Nastia Voynovskaya

(1 of 13)

"Turns out purple hair is the ultimate icebreaker. It kicks off almost every int

"I like to nod to my Afghan ancestry. I'll wear my Nike Frees with a vintage dress and some ethnic textiles."

-Hawa Arsala

(2 of 13)

"Turns out purple hair is the ultimate icebreaker. It kicks off almost every int

"I bought this hat after reading Nomads of Niger. In that culture, the men wear these hats to get the women's attention."

-Aambr Newsome

(3 of 13)
 

"Turns out purple hair is the ultimate icebreaker. It kicks off almost every int

"I'm the opposite of a hoarder—to a fault. I get on my minimalist high horse, purge everything, and all of a sudden my closet is empty."

-Ali Madigan

(4 of 13)

"Turns out purple hair is the ultimate icebreaker. It kicks off almost every int

"My closet if full of the sort of colors you'd see in a nebula. I call it cosmic-hood."

-Queens D. Light

(5 of 13)

"Turns out purple hair is the ultimate icebreaker. It kicks off almost every int

"My earrings are by a local jewelry designer, INEYEGO. I'm a thrifty shopper, so everything I wear is usually secondhand or handmade."

-Aambr Newsome

(6 of 13)

"Turns out purple hair is the ultimate icebreaker. It kicks off almost every int

"I was getting rid of my old couch and my friend Haley offered to trade: My couch for three of the most epic, old-lady-sparkle fanny packs."

-Nic Feliciano

(7 of 13)

"Turns out purple hair is the ultimate icebreaker. It kicks off almost every int

"I wanted to explore what it would be like to be a blonde Asian for a hot second, so I bleached my hair. My eyebrows are colored with a blue Milani pencil—I like to get in touch with my inner samurai."

-Nic Feliciano

(8 of 13)
 

"Turns out purple hair is the ultimate icebreaker. It kicks off almost every int

"The earrings are strung with tiny bells. If I'm really stomping along, I hear a faint jingle."

-Hawa Arsala

(9 of 13)

"Turns out purple hair is the ultimate icebreaker. It kicks off almost every int

"I splurged on these shoes when I was in New York and they're worth every penny. I wear them whenever I want to make my outfit extra fly."

-NoNo Henriquez

(10 of 13)

"Turns out purple hair is the ultimate icebreaker. It kicks off almost every int

"I get all my jewelry from street vendors and designer friends."

-NoNo Henriquez

(11 of 13)
 

"Turns out purple hair is the ultimate icebreaker. It kicks off almost every int

"I study the Fulani tribes and the way they adorn themselves."

-Queens D. Light

(12 of 13)
 

"Turns out purple hair is the ultimate icebreaker. It kicks off almost every int

"People who don't know me think I'll put on any crazy thing, but I'm actually very selective about the wild stuff I wear."

-Nastia Voynovskaya

(13 of 13)
 

Editor's Note: This is one of many dispatches from Oakland that San Francisco magazine is publishing over the next month, all part of our June "Oakland Issue." To see the rest of the issue's contents, and to read stories as they become available online, click here.

 

What is Oakland style? Definitely not normcore, and a far cry from S.F.’s ubiquitous chambray and ballet flats. The look is more clothing swap than sample sale, unmatched rather than on trend. It's gaudy, it's garish, and—as the individualists above will tell you—it doesn't give a damn about what anyone else thinks.

 

Originally published in the June issue of San Francisco.

Have feedback? Email us at letterssf@sanfranmag.com
Email Lauren Murrow at lmurrow@sanfranmag
Follow us on Twitter @sanfranmag
Follow Lauren Murrow on Twitter @laurenmurrow