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Locovore-ing Your Camping Gear
Lauren Murrow | Photo: Rona Lee | August 19, 2013
Outdoor company Alite Designs goes from "Made in the Philippines" to "Made in SF."
Local outdoor company Alite Designs is known for irreverent products inspired by our inimitable lifestyle: It’s given us the Boa Light leash, outfitted with compartments for doggie bags and a night light; the Wine Sling, a leather strap for toting bottles on hikes; and the Sexy Hotness sleeping bag, a hooded number with zippered legs to facilitate campsite coitus. “We take Bay Area day trips—Tank Hill, China Beach, Presidio—then we come up with stuff we think is necessary,” says business manager David Knight.
This summer, the company launched a Mission micro-factory to produce its new Made in S.F. line (heretofore, much of its merch has been manufactured in the Philippines). The factory will churn out up to six products a year, all in small-batch runs of under 100, all assembled onsite. Fans of the brand can wander in to observe the sewing, welding, and embossing processes or to shop new products before they sell out online. The first S.F.-made design, a tote-backpack hybrid called the Bike to Beach bag ($135) was released in June. The latest addition, a lightweight, screen-printed park chair, is available this month.
$85–$135; 2505 Mariposa St. (Near Hampshire St.), 415-626-1526
Originally published in the August issue of San Francisco