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Storecaster: No. 3

Jenny Chung opens her first jewelry boutique this Saturday.

Capitalizing on the success of her Hayes Valley and North Beach boutiques, Acrimony and Acre/SF, this Saturday Jenny Chung is introducing her first outpost devoted exclusively to jewelry, aptly named No. 3. At 200 square feet, the shop is considerably cozier than its sister stores, but ideal for the kind of leisurely, pile-it-on shopping experience that Chung is after. “This isn’t your typical fussy jewelry store,” she says. “I want it to be a space where you can talk to the staff, try everything on, and find something that’s exactly to your taste.” She carries between 12 and 15 contemporary lines focusing on independent and small-batch designers. “Nothing you’ll find here is mass-produced,” says Chung, “which also means that you won’t see the same necklace on every other girl in the city.”

Though the work of locals like Marisa Haskell is represented among the terrarium-style displays, most is by emerging designers from New York, Los Angeles, and abroad, including Gabriela Artigas, Anna Sheffield, Bliss Lau, and Vim Beget. The selection, which spans from $70 sterling silver stud earrings to $10,000 engagement rings, includes horn pendants, engineered rings (stackable sets that fit together like puzzle pieces), and leather and blackened silver men’s accessories. Chung also champions Martha Stewart–shirking couples: Alternative engagement rings and bridal jewelry can be custom designed in four to six weeks. 1987 Hyde St., near Union St., 415-525-4683

Originally published in the May 2013 issue of San Francisco.

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