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Diane von Furstenberg Opens New Boutique in Scottsdale
Scottsdale Fashion Square
7014 East Camelback Road
Scottsdale AZ 85251
Diane von Furstenberg is pleased to announce the opening of its new boutique at Scottsdale Fashion Square in Scottsdale, AZ on July 1, 2014.
“Scottsdale is such a vibrant and colorful place and we are thrilled to have a presence there!” says von Furstenberg.
The store is the latest adaptation of the new DVF Store Concept. Inspired by the brand’s core equities, the design evokes a playful sophistication and modern femininity that is effortless, sexy and on-the-go. Iconic graphic patterns contrast amidst a white, gallery-like interior, with a dramatic accessories display at the store’s entrance.
A curated wrap shop containing timeless styles in signature DVF prints flanks the rear of the store along with a gallery-like seating area. In the fitting room, luscious drapery in DVF pink creates a space that celebrates and empowers the DVF woman.
The shop will offer the full range of Diane von Furstenberg ready-to-wear including dresses, sportswear, and eveningwear, as well as a wide array of accessories, including handbags, shoes, belts, scarves and sunglasses.