Diane von Furstenberg is pleased to announce the opening of its new boutique at Scottsdale Fashion Square in Scottsdale, AZ on July 1, 2014.
“Scottsdale is such a vibrant and colorful place and we are thrilled to have a presence there!” says von Furstenberg.
The store is the latest adaptation of the new DVF Store Concept. Inspired by the brand’s core equities, the design evokes a playful sophistication and modern femininity that is effortless, sexy and on-the-go. Iconic graphic patterns contrast amidst a white, gallery-like interior, with a dramatic accessories display at the store’s entrance.
A curated wrap shop containing timeless styles in signature DVF prints flanks the rear of the store along with a gallery-like seating area. In the fitting room, luscious drapery in DVF pink creates a space that celebrates and empowers the DVF woman.
The shop will offer the full range of Diane von Furstenberg ready-to-wear including dresses, sportswear, and eveningwear, as well as a wide array of accessories, including handbags, shoes, belts, scarves and sunglasses.