- The Hamptons
- Los Angeles
- New York
- Orange County
- San Diego
- San Francisco
- Washington, D.C.
Kelly Skinner | Photo: Food photos by Brian Woodcock; Portrait by Mali Azima | June 24, 2013
Southern tradition and fresh flavors permeate Gena Knox's new cookbook.
When Southern belle and consummate cook Gena Knox recalls her upbringing in Reynolds, Ga., food saturates every memory. In a town void of restaurants, she fell in love with tradition-rich Southern cuisine and the fresh produce plucked from her family’s 20-acre farm. Inspired by her grandmother’s home cooking, her mother’s catering company and her father’s business savvy (he was both a banker and a farmer), Knox grew into a woman with a penchant for entrepreneurship.
She launched a salsa company, received her degree in landscape architecture (her other passion) and, 10 years ago, started a grilling and seasoning company called Fire & Flavor. Still thriving—the company just launched products from their newly bowed John Wayne line—her mom-and-pop operation also gave her the platform for another endeavor, penning cookbooks. This fall, she’ll launch her third self-published release, Southern My Way: Food & Family.
“I don’t consider myself a chef, just a home cook who loves to educate others on creating healthy, easy dishes,” she says. Look for lighter, fresher versions of Southern classics. There’s a range of salads, dishes such as roasted Brussels sprouts with prunes and bacon, butterscotch pie and a healthy version of shrimp and grits (with goat cheese grits, artichoke hearts, white wine and capers) in this photo-heavy tome.
Scattered with anecdotes and snippets of her family’s lifestyle, Knox’s homespun brand of Southern sweetness has us hooked... and hungry. Expect a book release party at Ann Mashburn in October.
Boxwoods Garden & Gifts, Peridot Distinctive Gifts and Whole Foods Market, genaknox.com