Ariana Grande x Swarovski: Glamorous Capsule Collection Debut

As the global ambassador and face of the renowned Austrian brand, Swarovski recently debuted its first creative collaboration between the pop star and global creative director Giovanna Engelbert.

“I’m thrilled to continue my creative journey with Swarovski by bringing my love for music and self-expression to this shining jewelry collection, co-designed with Giovanna,” Grande said. “I can’t wait for everyone to discover their unique sparkle and enjoy these beautiful pieces as much as I do."

The 16-piece capsule collection embodies Grande’s knack for balancing delicacy with power. Sophisticated pearls and crystals dazzle among the lineup, which includes bracelets, earrings and an enchanting tiara.

Ariana Grande

"Working with Ariana has been a dream,” Engelbert shared. “Her artistic energy deeply inspired our creative journey, leading us to a collection that celebrates contemporary glamour through classic elegance and a touch of modernity. Our starting point was music, which naturally evolved into the themes of violin keys and hearts, enriched with timeless pearl detailing. My vision was to merge Swarovski’s heritage of craftsmanship with Ariana’s vibrant spirit, creating a collection that resonates with lovers of music and elegance worldwide. This collection stands as a testament to the power of creative synergy between iconic style and timeless elegance, principles that I hold dear as a creative director."

To complement the ethos of the collection, fashion photographers Mert and Marcus captured Grande in a black-and-white photo campaign reminiscent of Old Hollywood. Photos immediately reflect her pop star edge and magnificence, while others seem to embrace the grace and femininity of film legend Audrey Hepburn.

Ariana Grande

The Ariana Grande x Swarovski Capsule collection is available online and in select stores. Additionally, a series of immersive pop-ups have launched around the world, including Harrods in London, Galeries Lafayette Paris Haussmann and Mall of the Emirates in Dubai.

See more of the collection.