Ariana Grande always shimmers for the camera, but her star shines extra bright in the Spring-Summer 2025 campaign for Swarovski jewels.
The recently Academy Award nominated pop icon is a brand ambassador for the famous crystal company, and this latest campaign is as vibrant as anything the pair have seen in bright and breezy seasonal colors.
Swarovski Global Creative Director Giovanna Engelbert centered the collection around a theme of metamorphosis, meant to honor the 130th anniversary of the Swarovski house. There’s a touch of 1960s glamour in these images, and the collection pays homage to high fashion greats.
“I’m intensely drawn to pop culture and the role of jewelry within it,” Engelbert is qupoted in a press release. “It has the power to transform not just how you look, but how you feel. My vision is to create a new jewelry culture that is high-impact, fresh, and sharp; Ariana embodies this with both beauty and boldness that turns each piece into a symbol of radiance, movement, and joy.”
“I’m so excited that my creative journey continues with Swarovski,” Grande says, “and I love the metamorphosis storyline of this new Spring-Summer 2025 campaign. Styled in a palette of vibrant colors and radiant crystal jewelry, this campaign felt truly uplifting and joyful.”
See more images from the campaign below, and shop the full collection at swarovski.com.
