Iconic eyewear brand Ray-Ban just made hip hop history, naming fashionable MC and Grammy-nominated artist A$AP Rocky as its first Crative Director.
The "Tailor Swif" rapper has always been praised for his original approach to style and unique creative expressions. He’s not afraid to take risks, pushing the envelope of cool while maintaining an obvious cool.
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As the Creative Director of Ray-Ban, he’ll lead the visual identity of the company, kicking things off with his debut Blacked Out Collection set for release in April of 2025. The looks will highlight classic Ray-Ban styles with gold-plated details and new ultra-black lenses.
“I’ve always admired Ray-Ban’s ability to stay true to its roots while constantly evolving,” A$AP Rocky is quoted in a press release. “I’m excited to be part of the strong heritage and develop the next chapter for an iconic brand like Ray-Ban.”
Even more than just collections, Rocky will lead marketing campaigns, incorporating his impressive roster of friends and peers from the music, art and fashion worlds.
“For nearly 80 years the brand has been on the faces of the most iconic musicians, artists, actors and heroes – shaping and re-shaping the status quo, leading cultural revolutions of all the times,” Ray-Ban President Leonardo Maria Del Vecchio is quoted. “Today, we are welcoming A$AP Rocky into our family; he’s a visionary artist and creator. His ability to push the boundaries of the diverse worlds he explores, aligns with the Ray-Ban DNA. We are reinforcing the brand's values of innovation, pioneering spirit, and courage. Let the future begin!”
Learn more about the announcement and shop all the cool and shady styles via ray-ban.com.
