Loyal fans and wellness shoppers flocked to Goop for its grand opening—and to sneak a peek of Gwyneth Paltrow.
THE PARTY Gwyneth Paltrow’s online lifestyle concept activated in brick-and-mortar with the debut of Goop, a pop-up boutique on the Cooper Avenue Mall. To baptize the store, Paltrow showed up donning the token “Gwyneth Glow,” taking the time to genuinely greet guests and take photos with them. THE GUESTS Andrew Zimmern, Adeev Potash, Ezra Potash, Aspen Mayor Steve Skadron THE HIGHLIGHTS The launch party took place over the Food & Wine Classic weekend in Aspen, and Goop nodded to the theme with rustic cocktails, like a lemonade-marmalade Tom Collins, and small bites from chef Seamus Mullen. With several tall, beautiful blondes also in attendance, the Gwyneth effect was in full force.
Paltrow and beverage photos by James and Schulze; All others by Hanna Northcutt