Grammy-winner Bad Bunny is the latest superstar to get down to his underwear for Calvin Klein.
The Puerto Rican singer and rapper was photographed by Mario Sorrenti, showing off the brand’s newest collection, the Icon Cotton Stretch. The improved underwear features stitch-free waistbands, a supportive contour pouch and enhanced shape retention.
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The shoot took place on his home island, and the campaign includes a video set to Bad Bunny’s latest hit, “EoO.”
“This has been in the works for some time now, seeing it finally come to life has been gratifying,” said Bad Bunny. “I’m excited and grateful for the opportunity to be part of this brand’s iconic campaign, and getting to shoot it in Puerto Rico made it that much more special and genuine.”
The Icon Cotton Stretch underwear comes in briefs, trunks and more. See more of the Bad Bunny x Calvin Klein campaign shots below, and shop the new Icon Cotton Stretch pieces at calvinklein.us.
