A new sophisticated space allows custom clothier Daniel George to do what he does best: completely cater to his stylish clients.
For a designer who’s sold thousands of custom-crafted suits to clients from across the world, you wouldn’t think moving up just one floor would make much of a difference.
But for clothier Daniel George, relocating his showroom from the sixth to the seventh floor of a Michigan Avenue residential and business building at the northern edge of Millennium Park has absolutely transformed his business.
“Our new showroom is a game-changer,” says the statuesque George (he stands 6 feet, 4 inches). “Now we have double the space, and our tailor works on-site, which improves the accuracy of the fit and decreases the turnaround time.”
Since George opened his shop in 2012, he has eschewed a standard storefront business model. Instead, his private shop allows him to provide exclusive individual attention for each client, he says. “We thrive on word of mouth,” George says. “We’re by appointment, so when a client schedules an appointment, he can expect my staff and me to provide full attention. That’s what makes us different.”
Located in an otherwise nondescript building, George’s new showroom is a sanctuary of elegant masculinity. A large poster of Steve McQueen adorns one wall; chill lounge music plays quietly in the background; and bottles of top-shelf whiskey await the thirsty client.
And then there are the exquisitely crafted suits, which George measures out himself (and guarantees, by the way). Prices for Italian handcrafted suits range from $1,295 to $3,495. In addition to the custom care—George conducts a meticulous evaluation of each customer, including five measurements for the shirt collar alone—a client gets the benefit of George’s two decades of expertise. He’s obviously doing something right, as he’s provided suits for everyone from Chicago Bull Nikola Mirotic to internationally known computer mogul Larry Ellison to wrestler CM Punk.
“It’s in our best interest for clients to look great,” George says. “We’re not trying to reinvent the wheel, but we want to educate, update and improve a client’s overall appearance. And here’s the thing: I don’t sell anything I wouldn’t wear myself.” 155 N. Michigan Ave., Ste. 770, 312.729.5202