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The Healthy Cool Factor

By Thomas Herd


Before social media, most natural food brands exhibited a somewhat uninspiring, underwhelming image.
Photo credit: My Karuna
Body 1: 

Tucked away on the wooden shelves of small health food stores frequented by pedantic intellectuals and bohemian nature lovers, most organic health food brands remained obscure and never captured the mainstream imagination, despite their often superior nutritional value.

Photo credit: My Karuna
Body 2: 

How times have changed, however. In our social media obsessed era, the paradigm has completely turned on its head. Now the latest and most innovative developments in the natural food market are often embraced as the next ‘it” trend on Instagram by the cool crowd and actively shape the fabric of contemporary culture as a result.

Photo credit: My Karuna
Body 3: 

Take My Karuna, for instance, a superfood whole plant beverage that distinguishes itself through its Food Is Better Medicine approach. Packed with prebiotic fibers, My Karuna’s holistic line of smoothies and detox formulas is geared to catalyze digestion and enhance the body’s vital processes. Further, the brand promulgates the mindful approach of being informed of what its active ingredients do once inside your body and understanding how proper nutrition can prevent disease, aging, and obesity.

My Karuna’s scientific formulation and PHD level branding is not exactly what one would naturally expect to be amongst the most trending topics espoused by today’s youth.

However, in our millennial age, social media has enabled the merit or underlying performance of brands like My Karuna to be unveiled and celebrated, catapulting them to mainstream prominence and admiration as a direct result.

With a growing catalogue of over 20 endorsements from coveted influencers between St. Louis, LA, San Francisco and Chicago and over 6 high media features from a dazzling array of today’s most prestigious publications such as Haute Living and LA Confidential, My Karuna has soared to public recognition and store expansion across the country.

Rather than being cordoned off in a remote section of a natural food store never being able to impart its benefit to the mainstream, My Karuna is now on the radar of today’s youth nationwide giving it the macro potential for community health enhancement it was initially designed for.

In this manner, small brands which offer an exceptional value or product have new hope of being discovered, embraced, and shared for what they provide the end consumer without having to make ultra expensive advertisements or go through typical PR channels.

This creates a more level playing field between blue chip traditional food groups and boutique natural food brands like My Karuna, fostering a more dynamic, diverse, and egalitarian landscape for today’s consumer and spawning a brand new outlook for millennial communities at large.