Durana Elmi, co-founder and COO of Cymbiotika, isn’t just leading the plant-based wellness revolution—she’s beaming through it. As the ultimate glow-getter, she’s proof that running a health empire and looking radiant aren’t mutually exclusive. Her beauty routine is equal parts innovation and indulgence, designed to keep her luminous from boardroom to bedtime. “To me, consistency is absolutely everything,” she says. “Consistency with products, routines, hydration, and especially sleep, are some things I make sure to stay on top of to really get the desired results.” Here, she spills the secrets behind her enviable glow and the essentials that keep her shining bright.
“Some of my wellness staples are my Celluma light therapy mask and infrared sauna sessions. Light therapy has been transformative for me from the inside out. I also love a wellness IV every now and then to get that extra boost of hydration. Of course, I love our supplements at text Cymbiotika and am religious about taking them daily. I feel so much better when I am taking them.”
“I am a big fan of the Dorchester Collection hotel group. Their properties are always so beautiful and feel like the perfect escape.”
“My spring essentials are the Huda Beauty Creamy Obsessions palette Rare Beauty blushes, Knesko Skin eye masks, Hermès’ spring-themed Twilly, eye patches, hats (casual and formal), and floral dresses.”
“For fashion, Hermès will always be a favorite, and the same with Dolce & Gabbana I am so passionate about fashion that it is hard to choose—I really am inspired by all of these brilliant fashion houses and brands that continue to innovate in such admirable ways.”
“Essential haircare products for me are my silk pillowcases. I love the Kitsch brand, especially the hair-related products.”
“I love my Skinny Confidential Ice Roller. I use it every morning. I also love my NuFace products. These tools help with depuffing in incredible ways.”
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