Last year, a fateful text chain between FRAME co-founder Erik and Camilla Al-Fayed marked the first time in Ritz Paris’ brand history that a merch partnership came to be. The incredibly successful collection brought Ritz Paris’ storied history to fans, with celebrities such as Naomi Campbell and Hailey Bieber often donning the pieces. Pieces sold out immediately, but luckily for us, FRAME and the Ritz Paris are back with more gorgeous pieces.
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The 44-piece collection marries American classics with French sophistication in new categories such as kids, canines, puffas and high-top sneakers. Famed photographer Alasdair McLellan shot the new collection in front of the iconic Brooklyn Bridge, creating a quintessential NYC backdrop to juxtapose with the historical Parisian institution.
The collection is now live to shop here as well as at a pop-up with Bergdorf Goodman through September 17th.
