A celebrated Hilo brand finally opens shop in Honolulu.
In the latest coup for Honolulu’s Chinatown, a mecca of stylish haunts and happenings, comes Sig Zane Design’s hip outpost, Sig on Smith. Though the brand’s tailored aloha wear has been available at its Hilo flagship and, more recently, at Neiman Marcus with the Forest Cloud by Sig collection, father-and-son team Sig and Kuha‘o Zane decided it was time to open a store on O‘ahu. With son Kuha‘o at the helm, expect to find the brand’s signature Hawaiian shirts ($120 to $150) in O‘ahu-exclusive colors and prints—with slimmer cuts and styles on the horizon.
Kuha‘o’s vision for the boutique came to life with the help of two sought-after Honolulu design firms—Fritz Johnson Architect and Blue Star Design and Builders. And like the brand itself, the cozy, 500-square-foot space is a thoughtful, modern representation of Hawaiian culture, incorporating intricacies of hula and the islands through its architecture. The piko, or center, of the space is a point on the custom-built wall that uses ‘ōhi‘a—the famed tree known for its strong foundation—to represent the five main Hawaiian Islands. And in an ode to the outpost’s location on Smith Street (notably, named after the pastor who led O‘ahu’s first church for the common people), the triangular pattern on the semi-gloss concrete floor mimics a classic Hawaiian hale.
“I wanted to bring the forethought of Hawaiian-inspired design to people from all over,” says Zane. As for those coveted designs, customers can only get their hands on them when the boutique is open on Aloha Fridays, so don’t be on island time. 1020 Smith St., Chinatown, O‘ahu, 524.0071