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The New Prints Charming

Jermaine Gurvin has found his furniture home at Lewis & Sheron Textiles.

Jermaine Gurvin inside Lewis & Sheron Textiles, surrounded by Libeco Belgian Linens pillows and in front of a $3,495 bed he designed.  

 

Jermaine Gurvin swears he’s at a disadvantage at Lewis & Sheron Textiles: “There’s over 100 years of experience here, and each of the individual associates have been here for 20-plus years,” he playfully laments before adding, “I have a wealth of information at my fingertips.” For the director of the furniture department at the Atlanta staple, it’s more about building a brand—whether it be Lewis & Sheron’s (he helps chief operating officer Sam Sheron with marketing and operation support) or a client’s. “This is a lifestyle,” he notes. “I’ve never sold a piece of furniture in my life—I present lifestyles to clients. I really get to know them to see their use, their families, their pets, their environments and their expectations on how long they plan to keep a piece.”

That kind of mentality has gotten Gurvin far, first as the manager of former furniture boutique By Design, and, now, with his work at the historic company, of which furniture is a huge part, although the brand’s signature selection of fabric does come into play. “Bobbi [Sheron], Sam [Sheron] and store manager David Pelter buy the fabric. We begin the design work with the direction of the fabrics. The fabrics really give an aspirational example of what could be—it’s a lot of fun to pair personalities,” he notes.

Truly, anything is possible—Gurvin recovered a 100-year-old horsehair bench and a classic midcentury sofa in tomato mohair and commissioned a 10-foot-tall headboard inspired by a piece of stained glass. As for his personal style, it leans more “transitional, although that’s a cliche,” he says. “But there are some pieces—antiques, special pieces—that are a representation of my life, that they’ll bury with me”—that he likes to mix with midcentury modern. But Gurvin always errs on the side of what the client wants and needs, not his own wishes: “They give us license, but it has to be practical. How do they sit? How do they live? Their height... all those considerations. When fashion equals function, we all win. You don’t want to see the piece at a yard sale—you want to get it right the first time.”