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Brand Whisperer

Siamak Hakakian, partner at DDC, explains why Minotti thrives in the Design District.

Hakakian in Minotti’s Design District showroom 


When my brother and I joined DDC, our lease was coming up, and that’s probably the best thing that ever happened to us. We found a space on Madison and 34th Street, and when we hired Philip Johnson to design our showroom, that really put us on the map. Imagine working with Philip Johnson! We started working with Minotti a year or two later, brought the brand into DDC, and a few years after that we launched New York’s monobrand Minotti showroom. In 2015 we opened another one in Miami—so DDC is the exclusive dealer for Minotti in New York and Miami. We’re at a point now where we’re setting trends, and DDC and Minotti are very collaborative with each other. An important trend now is organic shapes. Key to that is Minotti’s work with Paris-based Christophe Delcourt, which began one year ago; Minotti presented the Lou family of tables and coffee tables at the 2017 Salone del Mobile. Working with another designer in addition to Rodolfo Dordoni—with whom the company has been collaborating ever since 1997 and who coordinates all the company’s collections —was a departure for Minotti. Christophe is a very easygoing guy who designs very assertive, robust pieces. He brought different concepts to the company, which blend and match very well with the other designs in the collection. The Lou sideboard and dining table were especially appreciated at the fair. Most brands come to Milan with three, four, perhaps 10 pieces. In all, Minotti had 40 new pieces to show in Milan, all ready to go in a 20,000-square-foot display booth, ready to be ordered by anyone who came to the fair.

We help Minotti interpret the U.S. market requirements. We discuss the best finishes, fabrics and configurations for our showroom and they always come up with brilliant displays. The American market prefers big configurations and deep seating versions of the sofas. When we opened the Minotti showroom here, we wanted to set ourselves apart. Less art gallery, more interior architecture. Our New York showroom is black and gray. But in Miami, we used walnut and white high gloss. It’s softer. That’s a Miami thing.”