- The Hamptons
- Las Vegas
- Los Angeles
- New York
- Orange County
- Palm Beach
- San Diego
- San Francisco
- Silicon Valley
- Washington, D.C.
By Melissa Jacobs | Photo: Alefiya Akbarally | February 5, 2016
Europe meets South America at Houston’s new BeDesign showroom, the latest collaboration between Ecuadorian duo Marcelo Saenz and Adrian Duenas.
Longtime interior designer Marcelo Saenz and marketing guru Adrian Duenas have melded their talents into a collaborative of European brands in BeDesign, Houston’s newest haute home showroom. After cornering the design market in upscale hotels and residences in their home country, the Ecuadorian duo was hungry for a new challenge. After extensive research, they narrowed their city search to San Diego and Houston before they decided on the Lone Star State site.
From Italy’s Paola Lenti, which Duenas describes as “the most creative and mysterious indoor-outdoor brand,” to Vibia lighting, featuring Paris-based designer Arik Levy’s sculptural light fixtures, the modern connoisseurs have curated 20-plus brands for their new home base, including other top names such as Kartell, Elitis and Nanimarquina. They will also feature homeIDENTITY, a sleek, modern furniture line created in their South American studios, as well as Driade, Cierre and CasaDesus, brands available nowhere else in Houston.
The single thread moving through each brand at BeDesign is a complexity that best lends itself to an experiential buying experience, rather than simply shopping from a catalog. “It’s how you live,” says Duenas. “It’s our motto, and it’s how we approach our lines, which, of course, are contemporary and trendy, but our pieces are livable, different and approachable.” Also approachable are the price points, which vary widely at the showroom. Custom sofas, for example, can range from $4,000 to $20,000.
Saenz, known among industry insiders for the versatility of his open-space concepts, will work closely with customers to create their own great rooms. “Functionality is the secret ingredient for successful design,” he says. “Color, texture and light make the difference.”
BeDesign will also launch a unique program for local interior designers, allowing them to create their own limited-edition products to be sold in the showroom next to international brands.
Saenz and Duenas’ Hots
“Wallpaper is back in a big way”; collaboration with artists; old design in a new way, such as LED fixtures; mixing classic pieces with contemporary chairs and rugs; originals only
Saenz and Duenas’ Nots
Glass or crystal chandeliers; rococo pieces (“You can’t have Versailles in your house unless you can afford Versailles,” Saenz says); overcharging and overpaying; replicas; pastels
2016 W. Alabama St., Houston, 713.623.1177