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Street Smart

In collaboration with 13 outdoor muralists, Houston’s Erick Calderon is rethinking tile design.

PAINT JOB
ReThink! Tile Houston Streets, the brainchild of La Nova’s Erick Calderon, features the work of 13 Houston artists digitally printed on tiles composed of 50 percent post-consumer recycled content.

By day, Erick Calderon deals in high-end imported tile for his family’s Houston- based tile company, La Nova. But by night (and day too, actually), he’s a rocking and rolling supporter of Houston’s vibrant art and music scene. This spring, Calderon’s two loves came together when he introduced ReThink! Tile Houston Streets, a limited-edition tile collection featuring 50 excerpts of Houston street art.

Inspired by a Spanish manufacturer that incorporates graffiti into its tile designs, Calderon decided to give the European concept a Texas twist. For the Houston Streets collection, he went in search of legal outdoor murals—no unlawful graffiti— and enlisted architectural photographer Peter Molick to capture the colorful, eye-catching wall art. Thirteen Houston artists and 47 murals are represented in the collection, which is just the first of many street-art compilations Calderon has planned for the ReThink! Tile series. An annual Houston collection tops his list. “Every day there’s a new mural in Houston, so the idea is to give a snapshot of Houston from that year,” Calderon says. Also in the works: a national compilation that will include excerpts of outdoor murals in Chicago, Miami, New York and more. 

The first edition of the Houston Streets collection is limited to 10 sets of 50 tiles and can be purchased in random cartons of 10 or full sets of 50. A collection called ReThink! Tile Power Lines, featuring the work of Houston artist Randy Twaddle, is also available. Price upon request

Meet the Artists
For a closer look at the muralists in the Houston Streets collection, check out the Instagram accounts where they showcase their work.

ANAT RONEN
ANGEL QUESADA
DANDEE WARHOL 
DECK WGF  
GONZO247 
KWEEN
MR. D 
NACHO
NICKY DAVIS
ROYALE
TARBOX 
W3R3ON3 
WILEY