Sophisticated with a dash of swagger—this local trendsetter proves that style is indeed a state of mind.

Jenn Streicher

Jenn STREICHER PHOTO BY JENNA JONES

Jenn STREICHER PHOTO BY JENNA JONES

“I moved from Los Angeles to a small town (Bedford, N.Y.) on the East Coast during the pandemic and wasn’t working a whole lot and realized there was nowhere to buy good clean makeup,” shares makeup maven Jenn Streicher of her new store Scout. “When an ideal space became available, I took it as a sign,” she says. “I think consumers love the idea of an edited collection of makeup and skincare, which could otherwise be totally overwhelming and oversaturated. And I think people really respect my opinion as a professional makeup artist,” says Streicher, who counts clients like Emily Blunt among her loyal fans. Today the shop is thriving thanks to Streicher’s carefully curated selection of the best brands in beauty. Here, the makeup maven shares her edit.

WAKE-UP TIME: 7:30AM

DOPPELGANGER: I GET KRISTEN WIIG A LOT.

ESCAPE: ANYWHERE BY A BEACH

WEAKNESS: CHIPS—TORTILLA AND POTATO

MY AESTHETIC: QUICK BUT CHIC

UNIFORM: I LOVE A MUUMUU.

CHERISHED ACCESSORY: TWO VINTAGE GOLD BRACELETS MY HUSBAND GAVE ME

YOU CAN NEVER HAVE ENOUGH: CHIPS

WORKOUT: NO THANK YOU

LAST MEAL: TACOS

MOVIE: PRIDE AND PREJUDICE

SHOES: HOKAS

LIPSTICK: ALWAYS

BEST ADVICE: IF YOU’RE GOING TO DO SOMETHING, DO IT 100 PERCENT.

MANTRA: FAKE IT TILL YOU MAKE IT.

CURRENT OBSESSION: THE BEAR

COCKTAIL: MARTINI, JUST A LITTLE DIRTY AND VERY COLD, TWO OLIVES

SOULMATE: ARROW JAMES

SKINCARE ESSENTIAL: EYE CREAM

ZODIAC: GEMINI

BEDSIDE READING: KINDLE

BAG: THE BIGGER, THE BETTER

SIGNATURE SCENT: ST. ROSE VIGILANTE