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I’ll Have What She’s Havingby Phebe Wahl | Jezebel magazine | October 12, 2011
One glimpse of Alli Webb’s perfectly tousled waves and we wanted what she was having. The enviably coiffed blow-dry maven is the president and co-founder of Drybar—a California-based blow-dry bar scheduled to open this month in Buckhead. After practicing her blowout skills at esteemed salons like Toni & Guy and John Sahag, Webb broke out on her own to focus solely on a blowout business. With locations in every hot neighborhood in the country, Webb’s hugely popular Drybar will offer Atlantans an “all-style, no-attitude” blow-dry for an affordable $35.
The soon-to-debut Atlanta outpost will showcase Drybar’s signature “whimsical chic and comfy design,” for which Webb and her team are known. The sleek space is punctuated by sunny pops of yellow and clever touches like a “blow-dry chandelier.” Everything at Drybar is stylishly infused with its trademark wit, making for a fun atmosphere that is sure to become the hot spot to gather with your girls. Book the salon for a private party, swing by for a weekend morning “brunch blowout” (complete with complimentary croissant), or simply order one of the menu’s five basic blowouts. Discounted membership packages make popping in for a quick fix as easy as slapping another round on your tab.
Webb spent her early childhood in Atlanta and, at the urging of many Atlanta-based friends, is happy to be coming “home.” “We are so excited to be coming to Buckhead!” Webb exclaims. When asked if she thinks her frizz-fighting team can tame Hotlanta’s humidity, she doesn’t falter: “Oh, yes! After Atlanta, I lived in South Florida for 20 years,” she says. “We definitely know a thing or two about how to deal with humidity.” Before letting her go, we had to ask the secret to getting that glossy mane. “Start with super clean hair, work in sections and use a mirror for the back,” she explains. “But the most important key to an amazing blowout is Drybar, of course!”
What’s On Tap
All blowouts are $35, but a bevy of options lets you order a custom cocktail. Here’s a breakdown of the menu:
Straight Up: A basic blowout
Mai Tai: Messy and beachy
Southern Comfort: Lots of volume
Cosmopolitan: Loose curls
Manhattan: Sleek and smooth
Hair Shots: $20 buys you a treatment for hair in need of a little something extra.
Floaters: Pay $10 for 10 minutes of scalp massage bliss.
UpTini: Got an event? Updos are $70 and fresh, not fussy.
Shirley Temple: For the 10 and younger set, it is a mere $24.
Dry on the Fly: Pay $75 to have them come to you.
DryBar, 102 W. Paces , Ferry Road NW, 404.382.5310, thedrybar.com