Now Playing

Heather Hogan Roberts; photography by Sarah Dorio

Shop Girl

by Kate Abney | Jezebel magazine | August 30, 2012

New England-native and honorary Southerner Heather Hogan Roberts grew up on the idyllic coast of Boston, then spent 12 years working at iconic mags like Jane, Allure and ELLE—where she also collaborated with hit shows like Project Runway and America’s Next Top Model. It wasn’t long before Roberts’ stylish colleagues noticed her fabulous decorating taste: Think vintage-chic Palm Beach with a nautical New England twist. Soon, her friends in the biz were asking Roberts to decorate their city apartments and Hamptons retreats.

After getting married to her husband, Read, and having their first daughter, the couple moved to Read’s hometown of Atlanta in 2009. That’s when HHR Interiors came along. Three years later—juggling interior design clients, outfitting a shop window for Showtime’s The Borgias Unveiled Sweepstakes, combing vintage shops and estate sales, and chasing after their three strawberry-blonde kiddos—this 30-something style savant can still do it all in a New York minute. Roberts often travels to antique shops in nearby towns like Madison, Braselton and Dahlonega, where she picks through piles of junk to pluck spectacular treasures. Back at her elegant 1941-built Buckhead home, she remakes them into fresh, one-of-a-kind accents in vibrant colors. Bar carts, Foo dogs, cane chairs, tole chandeliers, Lucite tables, custom pillows and brass critters are among the goodies she ships to adoring customers.

In 2012, Roberts was invited to be a vendor on One Kings Lane, a popular virtual market that sells designer goods at up to 70 percent off retail. With five of the market’s Tastemaker Tag Sales (specially curated selections from leading design visionaries) under her belt, Roberts recently relaunched her retail brand as Ivy and Vine, and is currently gearing up for her next lot (of 150 to 250 items!) this November. That means one thing: yep, shopping trips galore! JEZ tagged along on a recent excursion to the historic cotton-mill town of Monroe, Ga., just 45 miles outside of the city, to see how the magic happens. Click here to see Roberts' vintage finds!