Lil Nas X Unveils Bold YSL Beauty Transformation Campaign

He's a rapper, a singer, a beauty ambassador—Lil Nas X can do it all. And his latest YSL Beauty campaign aims to show every facet of the musician.

The new ads plan to highlight the different eras of Lil Nas X starting with the "Icon" and the "Edge."

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"Since the beginning of last year, my partnership with YSL Beauty has been about pushing the beauty boundaries and embracing individuality. With this new campaign, we’re exploring my many faces & personalities through five different makeup looks that gave me the chance to experiment with my makeup in a more artistic way. I hope we can inspire the future generation to do the same," Lil Nas X said of his work with YSL.

"What we love about Lil Nas X is his bold approach to self-expression, using makeup as a creative outlet. The power of makeup is endless— and who better than Lil Nas X to demonstrate it?" YSL Beauty's U.S. general manager Laetitia Raoust said.

"Columbia Records is thrilled to continue our incredible relationship with YSL Beauty and Lil Nas X. As such a beautiful, multi-faceted person, he gives a completely modern take on what it means to be an individual," Columbia Records svp partnerships & commercial licensing Jennifer Frommer added.