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Presented by Cricket Hair Brushes - A Look at How Defying Standards Can Unravel Them

By Thomas Herd

04.17.18

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For decades, the hair-brush market has been compartmentalized between traditional brands that occupy different ends of the mutually-dependent price and performance spectrum.
An Assortment of Cricket® Hair Brushes
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In other words, you paid for what you got. Buying a Mason Pearson brush would confer a different experience and different association than a Mckesson.

There is, however, one notable exception to the price/performance paradigm and that is Cricket. Cricket has defied the traditional classification by developing luxurious brush collections that harness cutting-edge technology to deliver an unprecedented set of benefits to the end-user, all at a very accessible price.

A shining example is their Copper CleanTM Brush Collection. These Copper CleanTM brushes provide mutually extensive aesthetic and health benefits. Their copper coated bristles reduce hair buildup to promote a vibrant natural shine at the same time their flexible cushion gently massages the scalp to revitalize and rejuvenate the skin surface.

Cricket takes its hallmark innovation even a step further with their Ultra SmoothTM Coconut Thermal Brushes. The brush’s barrel is actually infused with Coconut Oil and Keratin Protein, nourishing the hair fiber while optimizing shine and manageability. Priced between $18.75 and $23.75, these brushes offer advanced technological benefits while still being more affordable than most traditional brush sets that don’t deliver the same performance

Hence, its easy to see why Cricket® is disrupting the hair brush vertical as we know it and forcing competitors to have to look forward and even re-invent if they want to keep up.

Existing outside the typical price/performance index, Cricket® is a dynamic outlier built for modern consumers that demand uncompromised value at a democratic price. And its soaring popularity in the U.S. market underscores that the old fashioned idea of paying for what you get- as well traditional brush industry standards- are soon to be antiquated and obsolete concepts.