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An organic milk dress by Anke Domaske, Sustainatopia’s 2012 Visionary Award recipient

It’s Easy Being Green

by Riki Altman | Miami magazine | April 16, 2012

If you’re expecting a bunch of tree-huggers sitting around on the lawn singing “Kumbaya” at this year’s Sustainatopia, April 19-25, you’re in for a surprise. The expansive event—one of the largest in the world for social, financial and environmental sustainability—is designed to educate and create global participation and collaboration for folks from all walks of life with one common interest: preserving the planet for future generations.

Founder John Rosser, a local with a background in international finance, came up with the concept three years ago. “Our goal is to change the world for good, which includes promoting stronger ethics for business and proactive solutions for the poor. [We’re] facilitating strategic investment for both financial and social returns,” he explains.

Along with the headlining Impact Conference, which attracts more than 800 business leaders, other highlights include local participation in a global beach cleanup, an awards presentation, a Carnivalia celebration and parade on Lincoln Road, the premiere of University of Miami professor and filmmaker Sanjeev Chatterjee’s One City documentary about Earth’s deficiency of potable water, citywide parties, ecological tours, eco-fashion and design, art, lectures and a worldwide Avatar summit for fans of the movie. Go green!