MIAMI magazine and Sony kicked off the holiday season with an in-store event, featuring the Sony 4K TV. To spread some holiday cheer and get into the gift giving spirit, MIAMI held a toy drive, benefiting Boys & Girls Clubs of Miami-Dade, handing out $50 Sony gift cards to each person who donated a toy. Throughout the 3-hour event, MIAMI also held a raffle, giving away Sony gift cards and products to the lucky winners. To integrate the 4K TV, MIAMI distributed Be Social cards to guests, encouraging them to Tweet holiday messages that were live streamed on the 4K TV. Guest enjoyed sweet treats from Pinkberry, Vita Coco water and danced to the beats of DJ Saint Chill.
Photography by Brett Hufzinger.