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The Swim is On!

New York, Paris and Milan have their fashion weeks. Miami has Swim Week, a cluster of swimwear shows and related events anchored by the Mercedes-Benz Fashion Week Swim extravaganza at The Raleigh. Haven’t scored an invite to the big shows yet? We have five alternatives bound to get you into the bikini spirit.

The vibe is bound to be sexy at this year’s Style Saves Swim.

City for Display: 

Barraca Chic Show
Pocket knives, chocolate and watches are just a few of the things Switzerland is known for, but when it comes to fashion, the Swiss love their homebred Barraca Chic brand. Known for its contemporary use of color and cut, the show from the Zurich-based swimwear line is a definite must-see during Swim Week—and then entire city is invited. July 18, 10pm. SLS Hotel South Beach, 1701 Collins Ave., Miami Beach. To Attend: RSVP at

Style Saves Swim
When celebrity stylist Rachael Russell started her charity, Style Saves, she yearned to dress underprivileged children for their first day of school. Three years and thousands of outfits donated later, her dream has become a  reality, and much of it has to do with Russell’s annual fashion show, Style Saves Swim. This year, the event includes a multi-designer fashion show featuring styles from Atrium (including the runway debut of men’s swimwear brand Crasqí) as well as unlimited Belvedere Vodka cocktails and treats by Stella’s Sweet Shoppe. Tickets are $150 per person. July 19, 9-11pm. Soho Beach House, 4285 Collins Ave., Miami Beach. To Attend: Buy tickets at

Paris to Tokyo Show by Cote d’Or Swimwear
Well known for its bright colors and sexy cutouts, Cote d’Or Swimwear is a brand revered for its fashion-forward approach to beach attire. Its latest lineup, Paris to Tokyo, stays true to the brand with styles that can’t help but dazzle. See for yourself at its big Swim Week contribution. July 19, 11pm. SET Nightclub, 320 Lincoln Road, Miami Beach. To Attend: RSVP at

For the first time since Swim Week’s inception, The Standard is hosting its very own showcase of sexy style. STANDARD SWIM will feature looks from Araks, Melissa Shoes, Prism, We Are Handsome, Ivy Kirzhner and Swash. July 19-23, 10am–6pm. The Standard Spa & Hotel, 40 Island Ave., Miami Beach, 305.673.1717. To Attend: RSVP at

SwimShow 2013 Fashion Show
Want to know what happens when 350 exhibitors representing more than 2,500 swimwear lines gather in one place? The SwimShow 2013 Fashion Show is one of the largest and most comprehensive events of its type in the world. The event’s highlight? When the exhibitors all showcase one piece from their cruise/resort 2014 collections in the “best of show” competition. July 21, 6:30pm. Miami Beach Convention Center, 1901 Convention Center Drive, Miami Beach, 305.532.3467. To Attend: RSVP at