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Young indie designer Alyson Fox just added a line of new home decor looks to an already impressive roster of debuts. 

Fox's Hots
Limited editions, brass, pops of neon orange, natural light, monochromatic colors, Danish modern, rubber

Fox's Nots
Dark rooms, clutter, never trying anything new, loud music in small restaurants, more than eight hours on a plane, Texas allergies


Alyson Fox in her new home located northwest of Austin in Spicewood

At 26, Alyson Fox was dubbed “the darling of the design blogs” by The New York Times. That was seven years ago, and since then the Austin-based photographer, fashion designer, artist, and—most recently—home decor impresario has been steadily at work infusing her indie-spirit sensibilities into the mainstream. The former visual manager at Anthropologie (Fox did the window and in-store displays) relishes in making things. It’s all fair game—from paper, fabric, books, ceramics, thread, wallpaper, office supplies, photographs, old tattered things, new polished things, furniture and cement.

The interior design blog Design Sponge regularly features Fox’s work, and her white-on-white dishes for the under-the-radar industry giant Ink Dish, which makes dishes for Villeroy & Boch, Macy’s and Corelle, are a cult classic.

In October, Fox’s collection of pillows, lamp shades, chairs and rugs debuted at West Elm, and once again the blogosphere was abuzz, this time with her reinterpretation of modern tribal. Lately she’s been occupied with decorating her new home, a light-filled abode in Spicewood (22 miles northwest of Austin). Design is in her blood, and she doesn’t show any signs of slowing down. Fox is putting the finishing touches on rug designs for Hawkins New York, and a jewelry and ready-to-wear collaboration with—sshh!—a yet-to-be-revealed retail company that’s launching in Europe in May.