Sam Edelman launched L’Hotel Gigi, a concept pop-up shop to celebrate its SS/23 lifestyle collection and 15 years of the Gigi sandal. The three-day curated event at The Colony Hotel in Palm Beach included immersive brand experiences designed to perfection.
Chef Nogee, Lindy Aguirre, Emily Collins, Tamara Soules, Taylor Stern, Maren McRoberts
Day 1, The launch event, saw more than 150 VIPs, including top tastemakers, where they shopped exclusive items designed for the Palm Beach market and beyond while enjoying cocktails and live music featuring the Sam Edelman branded pink Fiat Jolly.
Sam and Libby Edelman
The second day included an intimate luncheon celebrating the positive impact of women in the worlds of art and design, followed by a shopping event and a panel discussion with wider audiences. The third day offered a flower market and floral arrangement class with female founders and entrepreneurs, Wills & Co, for guests to build their very own bouquet inspired by the SS/23 collection. L’Hotel Gigi offered guests the opportunity to immerse themselves in the Sam Edelman brand fully. The event generated local and national press placements and content created by top tastemakers, content creators and editors.
Olivia Meyer and baby, Serena Woodward, Kaela Genovese, Hollis Pica, Grace Walker, Emory Simpson, Nikki Connaughton
