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Another One Bites the Dust: 7x7 to Shutter Print Edition

Will go all digital in March.


Following in the heels of the San Francisco Bay Guardian and the Bay Citizen, another San Francisco print journalism shop will be shutting down. 7x7 Magazine, which has been a competitor to San Francisco magazine since its debut in 2001, has bowed to the pressures of the online market, and will being retiring its print edition in March, according to an email sent by Natalie Wages, the magazine’s advertising director. We’ve also heard that the magazine has undergone a round of layoffs today. The magazine will continue online in some form, as well as publishing special print editions, including one tied to next year's Super Bowl.

Said editor-in-chief Chloe Harris, “"Saying farewell to print is bittersweet. For more than a decade, we have relished a creative process that has fed our souls, and the people we have met along the way have become our family and friends. But the growing challenges of the publishing industry are well known to all of us, and the future is online."

Wages’s letter, which was sent to the magazine’s advertising clients, is as follows:

“After significant market analysis and input from you, our clients, today we announce the next exciting chapter in 7x7’s thirteen-year narrative: We are adopting a thoroughly modern all-digital format. The March 2015 issue will be our last regular monthly print edition.

“In 2006, we launched, recognizing the opportunity to reach a boundless audience and the vital role the web would play in the future of media. We now welcome 600,000 unique readers per month—that is a 100-percent traffic increase in the last year alone; 10 times our audience in print; and at least 3 times the audience of our nearest local competitor in print and online combined. Seventy-two percent of readers indicate that is their primary resource for San Francisco lifestyle information, and they return several times each week. “Already, has one of the largest audiences in the most sought-after market in the world.

“As reader demand has increased online, so has our clients’ need for more dynamic, strategic digital campaigns to reach our engaged demographic. To better support you in building your brand message, we are re-focusing our efforts and making big financial investments in our digital assets. We are updating and redesigning, as well its mobile platform and applications, in order to provide the most cutting-edge tools required for comprehensive, fully customized campaigns and creative sponsored content.

“Saying farewell to print is bittersweet, but the growing challenges of the publishing industry are well known to all of us, and the future is online. San Francisco is the epicenter of next-generation everything: To align ourselves with its trailblazers in technology and to follow our readers online is a no-brainer.

“We will, however, continue to publish occasional special issues, including our annual City Guide. And, we are thrilled to partner with the SF Bay Area Super Bowl Host Committee to publish its commemorative magazine in 2016. We will also continue to offer opportunities at our signature events, including the Hot 20 and Big Eat Live.

“We remain committed to the quality of the 7x7 brand and its mission to be the premier lifestyle destination for San Francisco. will double our audience over the next 12 months, engaging both the SF Bay Area and the global community that increasingly seeks to travel and relocate here.” 


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