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Apple’s Smilegate Comes Too Late to Fix Mark Zuckerberg’s Vanity Fair Cover

So we did it for them. 

The October cover of Vanity Fair showing Facebook's Mark Zuckerberg before and after we #smilegated him.


At today's big Apple event, a presenter from Adobe demonstrated the powers of the new iPad Pro by editing a smile onto a photograph of a blank-faced woman (who might have reacted with a "WTF?" if she hadn't already been wearing that creepily mandated smile). The trick—presented as a "fix" for a flawed picture—inspired the hashtag #smilegate and set off a flurry of "really, guys?"–type articles. For an industry that has a well-publicized struggle with gender imbalances, the optics of "correcting" a blank female expression into something more pleasing to a guy do not flatter Apple or Adobe, needless to say (well, apparently not). 

Meanwhile, plenty of men with resting bitch face (a.k.a. RBF) are permitted to glare at the world without anyone trying to swipe the corners of their mouths skyward with the aid of the latest covetable gadgetry. Vanity Fair's latest cover, which honors Facebook chief and regular-guy Internet user Mark Zuckerberg as number one on the magazine's "New Establishment" list, features an unsmiling Zuckerberg—or maybe a wax dummy of Zuckerberg, we're not sure which. If only photog Annie Leibovitz had had the latest iPad Pro at her fingertips, we might have been treated to a more, um, Zuckable version of Mark.  

“At 31, Mark Zuckerberg stands out as something of an elder statesman,” writes Vanity Fair editor Graydon Carter. “He is far and away the youngest person ever to grab the top spot on the New Establishment list. He has not only proved himself as a brilliant entrepreneur; he may well become one of the great long-haul corporate leaders of the past half-century. . . . The $240 billion company he scratched out of his dorm room at Harvard is apparently just his first step toward world domination in the realm of social networking.”

High praise! So why aren't you happy, Mark? Clearly you just need a liiittle bit more of a smile. There. We're sure that's what you meant.


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