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A Feast for Four Eyes

Two new stores join the optical boom.


Our bespectacled city is in the midst of an optical boom: Two culty eyewear brands—RetroSpecs (475 Gough St., at Grove St.) and Warby Parker (357 Hayes St., near Gough St.)—have quietly staked out Hayes Valley flagships two blocks apart.

RetroSpecs deals in salvaged (if splurgy!) titanium, horn, and gold-filled frames from the ’10s to the ’80s (from $345), all reconstructed and custom-fit in the company’s L.A. lab.

Meanwhile, wunderkind startup Warby Parker makes a case for durable acetate frames (from $95), designed in-house and produced in Italy and China. “Glasses shouldn’t cost more than a new iPhone,” insists cofounder David Gilboa, a Berkeley grad. Warby’s lure is cool-kid status and sharp design: The new spring collection, which also dabbles in titanium, introduces eight new shapes and six beach-beckoning hues, including saltwater and red seaweed.


Originally published in the February issue of San Francisco

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