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First Look: Mulberry's First West Coast Boutique

 The English luxury brand bows in Union Square today.

 Inside the new Mulberry boutique, designed by Universal Design Studio.

 The Mulberry storefront at 166 Grant Avenue.

 Bayswater bag in black forest, $1,350.

 Long-sleeve gathered dress in blurry bloom, $850.

 Tassel bag in ink blue, $1,650.

 Bayswater jacket in oak, $1,000.

 Lily bag with tassels in black forest, $1,200.

 Front-drape dress in soft boucle, $950.

 Bomber jacket in snowball white, $1,000.

 Del Rey bag in deer brown, $1,350.

 Cropped washed leather jacket, $1,000.

Mulberry Creative Director Emma Hill. Her top Bay Area stops: "The French Laundry is my favorite restaurant--I had the best meal of my life there! Also, Owl Tree bar is one of my favorite low-key places."

Mulberry, the high-fashion Brit label known for its classic lambskin and ostrich bags, opens its first West Coast store in Union Square today. "The city is a great fit with our brand," says CEO Bruno Guillon. "It's intelligent, modern, creative, and has a relaxed confidence." (Take that, L.A.) The sprawling 3,100-square-foot space was designed by Universal Design Studio--the same firm behind the brand's London and New York flagships--decked with white porcelain tiled walls, dark wood floors, and mirrored gold light fixtures. This is the first Mulberry store with a mezzanine, as well as a second-floor gallery space for collaborations and pop-up installations. Apart from the label's splurgy leather bags (check out the new Del Rey style, named after the "Video Games" songstress herself), you'll also find a range of jewelry, shoes, and womenswear. "This season we've used furry textures, earthy, natural tones, and multiple-print combinations as a consistent story-telling thread," says Emma Hill, the label's Creative Director. Her top picks: the full-skirt dress in black leather and the long goat fur coat in oak. Click ahead to scope out more fall 2012 highlights in-store. 

Mulberry, 166 Grant Ave., 888-685-6856 ext. 6.