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For Negroni Week, Going to Happy Hour Counts As Community Service

Don't be stingy now.

 

Since 2013, early June has assumed special significance for cocktailians: It signals the advent of Negroni Week, an event built around the ostensibly unrelated pursuits of drinking and charitable giving. This year, it takes place June 6–12 at bars, restaurants, and shops that will donate a portion of their Negroni sales to charities of their choosing.

It’s no accident that Campari America, which is based here, has received enthusiastic hometown support for Negroni Week; thanks to San Francisco’s Italian immigrant population, the drink—an elegantly bitter concoction composed of equal parts Campari, gin, and sweet vermouth—has long had strong ties with the city. Last year, 95 of Negroni Week’s 3,500-plus venues were in San Francisco, helping to raise over $320,000 for charity. This year, the cocktail will appear in some unlikely places: as a Wise Sons poppy seed bagel with Campari marmalade; in Negroni floats at Bi-Rite Creamery; and at Alamo Drafthouse, where it will be served during a matinee screening of La Dolce Vita. Bottoms up.

See Negroniweek.com for a list of participating venues.

 

Originally published in the June issue of San Francisco 

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