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San Francisco Scores Big in the 2013 National Design Awards

A look at several greatest hits—from Scribe Winery to Fitbit—of two local design teams honored this year.

NewDealDesign: Lytro Camera
This tiny, futuristic camera with an extruded lens uses light field sensor technology to allow users to focus photos after they have been captured. Plus, it boasts an intuitive touch screen and a sleek, colorful design. 
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Aidlin Darling Design: Bar Agricole
This Zen haven of Zen in gritty SoMa, a result of collaboration with wood, metal, and glass artisans, snagged a James Beard Award for restaurant design in 2011. The glass sculptures hanging from the skylights lighten up the dining room, and the garden patio is perhaps the city’s most striking al fresco drinking destination.
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NewDealDesign: Fitbit Flex
The latest and most stylish addition to the Fitbit family, this wireless device tracks activity, calorie burn, and sleep quality. Tap the wristband and discreet LEDs illuminate to show progress toward a daily goal.
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Aidlin Darling Design: Scribe Winery 
The continued success of wine country’s hippest winery (we once called it a “boho buzz factory,”) partly lies in the strong sense of place engendered by Aidlin Darling’s design.
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NewDealDesign: National Fitness Campaign Fitness Court
Pass by this prototype open-air gym on Marina Green at any time of the day, and you’ll likely see people of all kinds hanging, crunching, jumping, and pulling. The trainer-tested modular set-up allows for a full body circuit workout for people at all fitness levels.
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Aidlin Darling Design: Chronicle Books
This modern, inviting space inside the Metreon, which frames multihued books as decorative art, might be the city’s most polished bookstore.
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Two San Francisco–based design firms were among the 10 winners of the 2013 National Design Awards, announced by the Smithsonian Cooper-Hewitt, National Design Museum on May 9. Aidlin Darling Design in SoMa, known for the innovative architecture, furniture, and interiors that it produces with an eclectic network of collaborators, including chefs and artists, took home the Interior Design Award. (We were onto them back in 2011.) NewDealDesign in Jackson Square, the firm led by superstar Gadi Amit, whose clients range from global brands to Silicon Valley start-ups, won for Product Design.  

We’ve rounded up some of the two local winners’ greatest hits, from Bar Agricole to Chronicle Books.


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