If you’ve got a little athlete in the family, you’re going to love Janie and Jack’s Spring 2025 collaborative collection with Seren Williams.
The children’s fashion brand teamed with the tennis legend to create a joyful and colorful line inspired by Williams’ bond with her daughters. Pink, vacation-style prints and silhouettes that remind Williams of her childhood on the courts are incorporated into resort apparel, swimwear, accessories, tops, bottoms and more.
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"Serena has been our dream partner since the moment she became a mother. We were so excited when we first saw her dress Olympia in Janie and Jack at Wimbledon,” says Parnell Eagle, President and Chief Commercial Officer of Janie and Jack. "Her vision and creativity brought a fresh perspective to every design, resulting in a collection that exudes her iconic style and celebrates family bonds. It’s been a privilege to work alongside Serena, and we’re excited to offer families timeless pieces that inspire connection and special moments together."
“As a longtime fan of Janie and Jack, I’m thrilled to bring this collection to life alongside my girls,” Williams is quoted in a press release. “Every piece is designed to celebrate family, style, and the special moments we share together. I poured so much love into this collection and can’t wait for families everywhere to experience it.”
The collection is designed for children up to 12 years old. Pieces are available in stores for newborns to size 8 and online up to size 12. See more from the campaign starring Williams and her daughters below, and shop the looks at janieandjack.com.
