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A Sporting Pedigree

By Samson Crouhy


TAG Heuer continues its brilliant sporting legacy with four timepieces that find elegance in the purposeful nature of their compositions.
TAG Heuer - Aquaracer 300M
Aquaracer 300M
Body 1: 

TAG Heuer continues its brilliant sporting legacy with four timepieces that find elegance in the purposeful nature of their compositions.

The Swiss watchmaker injects one of its most iconic timepieces with a jolt of power. A timepiece fit for the world’s most challenging conditions, the Aquaracer 300M has now grown to 43mm, accentuating its robust personality. The watch’s sporting elegance, however, remains intact, founded firmly in the Aquaracer 300M’s uncompromising functionality. Housed in a satin-finished steel case, the timepiece boasts a restyled black ceramic bezel whose engraved silver-lacquer numerals reaffirm the design’s rugged masculinity. Unidirectional in rotation and endowed with twelve sides for an optimal grip, the bezel reaches its fullest potential when in the heart of the action, ensuring the protection of the diver while submerged under water.

The dial combines extreme functionality and flawless understatement. Against a rich black backdrop, 12 hour markers and three hands achieve optimal legibility thanks to their generous luminescent coating. At 3 o’clock, a date aperture follows the theme with the help of an ingenious magnifying window. An authentic diver’s watch first and foremost, the Aquaracer 300M boasts an extraordinary water resistance to 300 meters beneath the surface—a fitting achievement, given that the first-ever patent for a watertight case was filed by Edouard Heuer in 1852.

TAG Heuer - Aquaracer Lady 300M
Aquaracer Lady 300M
Body 2: 

The Aquaracer Lady 300M utilizes a superb material to adorn the wearer with a timepiece as visually stunning as it is practical. Housed in a black ceramic case and worn on a black ceramic bracelet, the 35mm timepiece finds exceptional beauty in a material primarily sought after for its remarkable physical properties. From its extreme hardness, scratch resistance and light weight to its hypoallergenic qualities and ability to preserve the purity of its color, ceramic is ideal for a wristwatch meant for active use. TAG Heuer complements the alluring dark tone of the timepiece’s main structure with the luxurious warmth of 18-karat rose gold on the hands, indexes and black-PVD unidirectional bezel. The precious metal’s rich tones deepen the impact of the black ceramic by providing a bold yet harmonious contrast. Water resistant to 300m and finished with a date window at 3 o’clock, the Aquaracer Lady 300M embraces the power of femininity, with a watch that finds grace and refinement in its strength and sporting determination.


TAG Heuer - Aquaracer Lady 300M caseback
Aquaracer Lady 300M caseback
TAG Heuer - Carrera Heuer 01
Carrera Heuer 01
Body 4: 

By revealing the technical sophistication of its caliber through a riveting skeletonized architecture, the Carrera Heuer 01 achieves a brilliant sense of mechanical dynamism. Housed in a 45mm modular steel case with alternating finishes, the self-winding timepiece captivates with a vibrant exhibition of the HEUER-01 caliber’s distinguished inner workings. Atop an openworked display of the column-wheel chronograph’s construction, the timepiece asserts its high-tech personality with a trio of skeletonized subdials that indicate the small seconds as well as the stopwatch’s 30-minute and 12-hour counters. To ensure maximum legibility, all three of the timepiece’s chronograph hands stand out from the rest of the design thanks to a sharp blue hue that perfectly opposes the tones of the mechanical display as well as those of the luminously enhanced accents of the hour and minute hands. From its piston-like pushers at 2 and 4 o’clock to a tachometric scale on its black ceramic bezel, the Carrera Heuer 01 confirms its resolute sporting personality at every turn, including a perforated blue rubber strap that immediately evokes the spirit of high-speed racing.


TAG Heuer - Monaco Calibre 11

Monaco Calibre 11 

Body 5: 

TAG Heuer returns to its historic roots, honoring a groundbreaking 1969 creation with a reinterpreted vision. Housed in a square case like its celebrated predecessor, the first square-shaped water resistant automatic chronograph in Swiss watchmaking history, the Monaco Calibre 11 pays particular homage to its racing heritage with a daring combination of colors evocative of vintage motorsports. On a metallic blue dial graced by a number of red and white accents, the 39 x 39mm timepiece complements its display of the hours, minutes and central chronograph seconds with a date aperture and subdials for the small seconds and 30-minute counter. At the heart of the timepiece, the Calibre 11, equipped with a Dubois D├ępraz chronograph module, boasts a 40-hour power reserve. Finished with a crown at 9 o’clock to honor the design codes of its 1969 ancestor, the Monaco Calibre 11 grants its wearer a brilliant view of the movement’s gears through a transparent sapphire crystal on the watch’s caseback.